Branding

TruScreen approached Big Fish Creative with the task of transforming a logo into a fully developed brand style, in preparation for launch onto the NZX.

TruScreen operate in a highly medicalised industry, focusing intensively on research and development. Our task was to develop the brand in a way that made it accessible to the millions of women around the world who can potentially benefit from TruScreen’s leading technology and scientific development. The colour palette, the imagery and the type all contribute to a brand that feels connected and approachable.

Design

Big Fish Creative worked with TruScreen to develop all the necessary documentation and market collateral in preparation for the company's listing on the NZX.

Beginning with the complete development of the TruScreen brand, Big Fish Creative designed and produced a wide range of market documentation for TruScreen, including the 2014 annual report, shareholder presentations, corporate stationery, document templates and company fact sheet. The strong imagery themes developed by Big Fish Creative ensure all documentation is clean, professional and unified.

Photography

Big Fish Creative identified a need for clean, professional product photography in a neutral setting to enhance branding and marketing material for TruScreen.

The imagery depicts the TruSreen cervical screening unit in a clean, clinical setting, with the focus equally on the unit and the people engaging with the product, including both clinical staff and patients. The imagery showcases the product in an environment that feels clean and safe, representing the qualities of both the product and the brand.

Web Development

In preparation for its NZX listing and as part of its ongoing global marketing strategy, it was critical for TruScreen to enhance its web presence to meet the company’s changing needs.

Big Fish Creative worked with TruScreen to develop a site that highlights the core properties and benefits of the TruScreen product as well as outlining the product’s development history, clinical product trials and current cervical cancer research. The site’s Investor Centre also details key company information, reporting, governance and NZX information for current and prospective investors.

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