Strategy

Dream It came to us looking for a strategy to help take its burgeoning company to the world stage, from its Northland base.

We helped Dream It develop a short and long term marketing strategy that involved building its customer base across a range of key marathon events around the world. The Dream It package not only includes extensive training and nutritional support and advice, but also extends to personalised health and fitness support, mentoring and travel.

Branding

The Dream It brand needed to be strong, empowering and inspirational. Dream It clients needed to know they could achieve more than they ever dreamed of.

We helped Dream It develop a brand that inspired self-belief for clients. The company takes people who want to challenge themselves mentally and physically, and then gives them all the tools and support to achieve the seemingly impossible – the brand supports this vision, right from the website and social media through to training programmes and race gear.

Dream It Logo black and white

Design

Dream It offers the full package to its clients, from personalised training to mentoring from world class runner Allison Roe. Its branding needed to reflect this.

We’ve enjoyed creating a suite of resources and marketing collateral for Dream It, from training programmes and training gear (for its outstanding clients to proudly cross the finish line in), to online and offline advertising, stationery and documentation, and travel programmes.

Web Development

As a company targeting people ‘too busy’ to push themselves across the finish line, a web presence for Dream It was critical to capture its market.

The Dream It website is simple, but effective. Not only can prospective clients read the inspirational quotes from happy Dream It customers, but they can learn more about what it takes to run a marathon, and enjoy it! With events all over the world to choose from, people have no excuse not to sign up.

View website

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